Apps-based gaming model is becoming more popular with upcoming television platforms.
A new set-top box co-funded by UK television broadcasters including the BBC, ITV and Channel 4 will use an app store model to deliver content, including games, to television sets.
The new venture, called YouView, is described by the BBC as “an attempt to develop a standard for internet television services in the UK”, and is seen as the spiritual successor to the Freeview digital set-top boxes.