EA does a COD with alternating dev strategy.
EA’s vision for the Need for Speed franchise involves alternating the developers behind every November release in a similar way Infinity Ward and Treyarch alternate development of Call of Duty games.
This November’s game, Hot Pursuit, was created by Criterion. November 2011’s game, unannounced at this stage but confirmed to be in EA’s plan, will be created by Need for Speed: Undercover developer EA Black Box in Canada.
EA also plans to make a franchise out of side series Need for Speed: Shift designed to compete with the likes of Forza and Gran Turismo in the authentic simulation racing genre.