My3D aims to bring “immersive experiences” to Apple devices.
US-based toy and game company Hasbro has unveiled a new piece of hardware designed to bring 3D visuals to the iPod and iPhone range.
My3D resembles a small pair of binoculars, with a slot in which users insert Apple handsets.
Specifically designed 3D content will be downloadable from the App Store, and Hasbro is teaming with Dreamworks Animation to produce content.