THQ: “This builds our brand at no cost to us.”
The Saints Row film will be formally announced next month.
But the plan to have the movie release at the same time as Saints Row 3 – set for launch some time before March 2012 – is in a state of flux.
“I’m not going to comment on their timing,” THQ CEO Brian Farrell told Gamasutra”. “I can’t speak for the people in Hollywood. [But] this builds our brand at no cost to us.”