Microsoft says Xbox 360’s motion-sensing add-on hits platinum milestone within 10 days of US launch.
Prior to the launch of Kinect, Microsoft projected lofty sales for the Xbox 360’s new motion-sensing add-on, saying that it would sell some 5 million units by year’s end. The first million are now in the bank.
Today, Microsoft announced that Kinect has sold 1 million units worldwide in its first 10 days on the market. Kinect went on sale in North America on November 4, with its European roll-out occurring November 10 and Asian release following on November 18. The software giant also reiterated its 5 million-unit projection for the Xbox 360 peripheral, expressing optimism over next week’s Black Friday, better known as the busiest shopping day of the year.
Microsoft did not break out the ways in which gamers purchased their new Kinects. Currently, the system is offered as a stand-alone unit for $149, a hefty premium over the device’s $56 estimated cost in parts. Two bundles are also available: a $300 4GB Xbox 360 configuration and a $400 250GB Xbox 360 load out. Both bundles also include Kinect Adventures, just one of the 17 games expected to be available for the system before year’s end.
Kinect’s sales success is unsurprising, giving the substantial marketing campaign Microsoft has launched to support it. According to reports, Microsoft has allotted $500 million to promote the device.
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