Acti talks up customer care and “patience”.
Activision’s controversy-courting CEO Bobby Kotick has stressed how much he cares about what gamers have to say about the publisher’s products.
Speaking at San Francisco’s Web 2.0 Summit, as reported by Gamastura, Kotick said, “I think [listening to customers] matters more now than ever before… because you have incredibly passionate and vocal consumers, and they are really thoughtful and articulate about what they would like to see in a game, how you can enhance the experience.
“So if you take the time and actually listen to what your customers have to say, you are going to create much better experiences.”