Plans greater focus on its own IP.
THQ is planning to move focus away from licensed kids’ games and onto its own IPs, CEO Brian Farrell has announced.
According to CVG, Farrell told the Credit Suisse 2010 Technology Conference, “We are curtailing some of our investments in the younger licensed products; those are the things that are not working as well as they used to.
“But the real win in the industry and for us is that we think there’s significant value creation will come from owned IP like Homefront, like uDraw, like Red Faction, like Saint’s Row.