EA is in it for the long haul.
EA is hoping that its forthcoming MMO, Star Wars: The Old Republic, will have a 10 year lifespan.
CFO Eric Brown told the UBS Annual Media and Communications Conference in New York, “Our assumptions for break-even and profitability are not seven digit subscribers. We think we can run and operate a very successful and profitable MMO at different levels.
“The key thing here is to really perfect the product. We’re shooting for an extremely high quality game experience. We view this as a 10 year opportunity.”