Questions “ramming product at people”.
As the battle for motion-sensing supremacy heats up this Christmas, Sony has cast doubt on the wisdom of Microsoft’s blockbuster Kinect launch.
“I don’t think it was quieter,” House told MCV in response to criticism over Sony’s marketing of Move compared to Microsoft’s high-profile Kinect campaign.
“We know a marketing push is important around a launch window, but what will really drive adoption of new technology is going to be great content.