$300 million cost rumour a “falsehood”.
Upcoming MMORPG Star Wars: The Old Republic needs just half a million subscribers to be profitable, EA has said.
Speaking in a conference call to investors, CEO John Riccitiello said 500,000 subscribers would make the game “substantially profitable, but it’s not the sort of thing we would write home about”.
“Anything north of one million subscribers is a very profitable business,” he said. “Essentially it turns on a dime from being quite sharply negative in terms of its EPS [Earnings Per Share] impact to positive the day the product ships.”