£50 Reach tag covers “24/7 convenience”.
Earlier this week Halo: Reach hit Xbox Live’s Games on Demand service, priced at £49.99 nearly twice the current Amazon asking price.
Many of you pegged this as being rather steep, given that Microsoft is ostensibly saving money on packaging, labour and distribution costs with Games on Demand sales. So, what gives?
“No one retailer has the lowest pricing for every product, and our program is about giving people 24 x 7 convenience and selection when shopping for Xbox 360 games,” explained a Microsoft spokesperson when Eurogamer asked the platform holder to explain its pricing strategy.