COD was top entertainment product of 2010.
Call of Duty: Black Ops was the biggest entertainment property of 2010 in the UK, beating out 3D sci-fi blockbuster Avatar and the latest album from Take That.
Citing ERA data, MCV reported that the latest entry in Activision’s steamrolling FPS franchise sold 3.3 million copies compared to three million Avatar DVDs and 1.9 million copies of Take That album Progress.
Games had a strong presence in the top 10. FIFA 11 came in at third, selling 2.4 million units, while Just Dance shimmied in at nine, shifting 1.3 million copies.