Games industry is “scary” right now.
Gears of War publisher Epic has singled out the rise of the $1 smartphone app as one of the biggest threats it’s currently facing.
President Mike Capps told IndustryGamers that it was getting increasingly difficult to convince customers to shell out $60 for a game.
“If there’s anything that’s killing us it’s dollar apps. How do you sell someone a $60 game that’s really worth it… They’re used to 99 cents.”