Acti: “It’s the ‘stickiest’ game of all time.”
A leaked internal memo has revealed why Activision believes the Call of Duty series is in no danger of suffering a Guitar Hero-esque demise.
The document, dug up by Giant Bomb, was passed around Activision employees in February, soon after the Guitar Hero franchise was cancelled. Penned by CEO Eric Hirschberg, it outlines why the publisher believes its long-running FPS brand will continue to thrive.
“There are several key differences between the two franchises worth considering. Guitar Hero quickly reached incredible heights, but then began a steady decline. Call of Duty, on the other hand, has steadily grown every single year of its seven-year existence.”