E3 Orapa announcement planned?
Microsoft will market the Xbox more as an entertainment brand this year.
In a note outlining Microsoft’s vision for the console, corporate communications vice president Frank Shaw said the Xbox equals entertainment.
“The vision for Xbox is straightforward: All of the entertainment you want,” he said. “With the people you care about. Made easy. That is why you’ve seen us invest in partnerships with ESPN, Netflix and Hulu. That is why we’ve baked social directly into the experience with Xbox Live connecting gamers, friends and families across the globe. That is why you’ll see Xbox marketed more as an entertainment brand this year. And that is why we’re investing so much in Natural User Interface technologies (speech, touch, gestures) to make the entertainment experience that much easier – and more fun. With Kinect, we’ve made NUI real for millions of people, and we’ve only begun to scratch the surface of what’s possible.”