Exclusives will spread the word.
EA wants the evolved Origin EA Store to eventually be a platform like Xbox Live or PlayStation Network or Steam.
In order to get there, EA will make more big games Origin-exclusive – “Only on Origin” – like Star Wars: The Old Republic.
“We are going to continue to be great partners for [shops] … But at the same time you talk about platform exclusives like Halo or Uncharted, EA’s going to have some of our own platform exclusives,” EA Games boss Frank Gibeau told GamesIndustry.biz.