Wants to be first brand with a billion fans.
Angry Birds developer Rovio is betting all its chips on its phenomenally successful smartphone series, according to CEO Peter Vesterbacka.
Speaking at the Casual Connect conference in Seattle, as reported by Gamasutra, Vesterbacka explained that the Finnish developer was unlikely to replicate the game’s success with a future title so intended to put all its weight behind Angry Birds.
“Game makers buy into their own bulls***,” he said. “You think you can make hit after hit. We know how hard it is to do that, so we are betting everything on Angry Birds.”