Nielsen reports that Apple’s tablet computer is edging out DS, PS3 on wish lists of children aged 6-12; similar results for 13 and over.
In the past, a DS seemed an ideal Christmas gift for a young person. However, according to a new report from market-research group Nielsen, a safer bet this year is a product from Apple, not Nintendo.
According to a survey of buyer intent among children aged 6-12, the most sought-after item in the next six months is an iPad. Some 31 percent of those responding wanted one of the tablet computers, followed by a personal computer and iPod Touch at 29 percent. Some 25 percent of respondents wanted a product on the DS platform, including the DSi and DSi XL.
Other gaming platforms fared worse, with just 21 percent of respondents wanting a PlayStation 3. Some 20 percent were in the market for an iPhone or the 3DS, which will make its debut in March. Only 18 percent of respondents wanted a Wii in the next half-year, one percentage point more than those seeking a PlayStation Move. The Xbox 360’s Kinect motion-sensing system scored even lower with 14 percent–the same percentage as the PSP. The Xbox 360 console itself was the lowest-ranked gaming offering with just 12 percent.
Among consumers 13 and above, the iPad also bested gaming devices–but only just. Some 18 percent of those surveyed wanted Apple’s tablet, less than wanted a computer (20 percent), a television set (19 percent), or a non-iPhone smartphone (19 percent). The most sought-after console was the Wii, with 15 percent demand, followed by the PlayStation 3 with 13 percent demand. The iPod touch also boasted 13 percent demand.
Only 9 percent of respondents wanted an Xbox 360 or a PlayStation Move, whereas just 8 percent were interested in a Kinect or a DS. Some 6 percent wanted a 3DS, and just 5 percent were interested in a PSP.
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