Plus, bemoans lack of third party support.
If Nintendo cut the price of the Wii to $99 (around £63) sales would go through the roof, EA has claimed.
Questioned about declining Wii sales by IndustryGamers, CEO John Ricitiello said, “I would say they did exceptionally well in ’07 and ’08, started tapering in ’09 and ’10, and… I think if they were to price down to $99, they would explode.
“I think they’ve now got competition, in the form of gesture-based gaming from Sony and Microsoft. If they were to find ways to promote third party content better, as opposed to first party content, and would hit pricing, I think the platform would see new life.”