Riccitiello: “We can take the lead.”
EA has revealed its out-there strategy to take the FPS crown away from Activision and its Call of Duty series: make a superior game.
EA boss John Riccitiello told Kotaku, “If I had to pick the story I’d like to play out next year it’s we ship a 90 [Metacritic score] and they ship an 85.
“What I’ve witnessed a couple of times in the games industry is the way you unseat a market leader is you make a better game a couple of times in a row.”