“It’s now about more than just the name.”
EA Sports has pledged to stick with embattled golfer Tiger Woods as the poster boy of its market-leading golf sim for now.
“As a company we’ve had a great relationship with him,” EA Sports’ senior vice president of worldwide development Andrew Wilson told Eurogamer at E3. “We continue to be supportive of him. He continues to be the namesake and on the packaging of our games.
“What I believe, though, has happened in the marketplace around Tiger Woods, the same as it has around Madden and FIFA, is the name has as much, if not more, relationship to the quality of the experience people play than it does the person or the organisation the name originated form.