Free-to-play Call of Duty could change industry.
Gaming is heading towards a free-to-play future, with leading industry lights predicting the business model will take hold within the next few years.
Speaking at Develop, ex-Sony executive Phil Harrison, and Chris Lee, co-founder of DJ Hero developer Freestyle Games, discussed gaming’s free-to-play future.
“I think by and large we’re moving towards a free-to-play business model where the entry point is going to be free and you’re monetizing the engagement,” said Harrison, formerly head of Sony’s Worldwide Studios and currently acting on Gaikai’s board of directors. “70-90 per cent will be playing for free, but that other per cent will make the game far more profitable than you could ever get selling it in the shop.”