Releasing figures makes you “genuine”.
Publishing sales figures for your games helps users see you as more “genuine”, according to the creator of runaway indie hit Minecraft.
Earlier this year, Swedish developer Markus ‘Notch’ Persson made headlines when he decided to include a counter on his website tracking how many people had bought the game, which then allowed all and sundry to calculate how much cash he was bringing in.
Persson told GamesIndustry.biz that he did this not to show off, but as a way of engaging with his customers.