“It’s very easy to sequel a product.”
Other companies making sports games wait for new consoles before they take risks – but EA doesn’t, not any more, head honcho John Riccitiello has boasted.
Take the recent decision to pull NBA Elite: the basketball game wasn’t ready because it was more ambitious than a routine annual sequel should be, apparently, and delays aren’t an option when you need to stay toe-to-toe with a real-life sporting season – fans won’t tolerate it.
So EA handed NBA 2K11 a golden platter: a rival-free season of sales.