The history of PS3’s most charming IP.
Phil Harrison, then president of Sony Worldwide Studios, wanted LittleBigPlanet to be free-to-play, downloadable and to adopt a brand new business model.
That was at the end of 2005/early 2006 – nearly a year before PlayStation 3 was first released.
“In that initial 45 minute that turned into three hour pitch, which was at the end of 2005, beginning of 2006, Phil said all sorts of buzz words which we still haven’t hit,” revealed Alex Evans, co-founder of LBP developer Media Molecule, speaking on stage at the Develop Conference with Harrison and MM colleagues Mark Healy and Kareem Ettouney.