New online matchmaking “a step up”.
THQ’s decision to ditch Games for Windows Live in favour of Steam for real-time strategy game Dawn of War II – Retribution boosted sales, the publisher has said.
“Going exclusive through Steam helped drive awareness with their millions of users by way of banners and message support so by the time we opened the beta up to all Steam customers, we had a huge number of people playing,” THQ director of global brand management Georgina Verdon told the[a]listdaily.com.
“At the very tail end of the beta we partnered with Justin.TV and some of their top StarCraft players, who held several live streaming broadcasts of the Retribution MP beta and single-player campaign mode to a receptive StarCraft fan base. This hype and activity helped us exceed our digital pre-order forecast by 129 per cent.”