Plans to lower prices then sell DLC later.
Publisher THQ believes the current retail model for games is all wrong and reckons it has the answer: keep prices low at the outset then sell in additional content later.
Gamasutra reports that CEO Brian Farrell told the BMO Capital Markets conference in New York, “What we’re thinking about the business is we’re turning it on its head a little bit. It’s not, ‘how high a price can we get’, but ‘how many users’.”
Farrell believes current launch prices in the vicinity of $60 are “keeping people out”.