Insufficient “social potential”, says Zynga
Facebook resource management sim FarmVille is one of the world’s most popular online video games. Xbox 360’s Live set-up is is one of the world’s most popular online video game networks. Surely then, putting the two together makes perfect sense? Not so, says the game’s developer Zynga.
During a chat with IndustryGamers, Zynga’s chief game designer Brian Reynolds explained that Xbox Live was just too small a pond for the developer to bother with.
“The thing that seems to make social gaming and networking magical is the fact that all my friends are potentially there and they might see the things that I’m posting or doing or expressing,” he said.