Customer Rewards points can now be exchanged for limited edition virtual goods in Zynga’s games.
Zynga, the social games developer behind FarmVille, and American Express have announced a new strategic partnership. Cardholders will now be able to exchange their Membership Rewards points to pay for limited edition virtual goods, along with physical and virtual game cards for Zynga’s games. This will be the first time a financial services provider has offered reward redemptions for virtual goods.